Privacy policy

This privacy policy explains how Houghton Horns LLC (“Houghton Horns”, “we”, “us”, or “our”) collects and uses the personal data you share with us when you use our website or shop with us.

Last updated July 22, 2026

What data do we collect?

We collect the following data:

• Personal identification information (Name, email address, phone number, etc.)
• Payment information (Credit card, check, etc.)
• Web server logs (Internet protocol (IP) address, internet service provider (ISP), operating system, browser type, date/time stamp)

How do we collect your data?

You directly provide us with most of the data we collect. We collect and process data when you:

• Register online or place an order for any of our products or services.
• Voluntarily complete a customer survey or provide feedback on any of our products on our website or via email.
• Use or view our website via your browser’s cookies.

How will we use your data?

We collect your data so that we can:

• Process your order and manage your account.
• Email you with special offers on other products and services we think you might like.
• Provide you with warranty service.
• Provide you with customer service (such as retrieving the serial number of a lost or stolen musical instrument for you, or providing a copy of an old receipt).

Where data protection law such as the EU or UK General Data Protection Regulation (GDPR) applies to you, our legal bases for this processing are: performance of a contract (processing your order and providing warranty and customer service), your consent (marketing emails and text messages), and our legitimate interests (fraud prevention, record-keeping, and improving our website).

We will share your data with our partner companies so that they can process your payment or help process your order.

• Affirm, Inc.
• Amazon.com, Inc.
• Cloudflare, Inc.
• FedEx Corporation
• First Financial Bankshares, Inc.
• Google LLC
• MusicShop360
• Musicians Federal Credit Union
• PayPal, Inc.
• Reverb.com LLC
• ShipStation
• Shopify Inc.
• Stripe, Inc.
• Synchrony
• Total System Services, Inc.
• United States Postal Service
• United Parcel Service

When we process your order, we may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.

How do we store your data?

We securely store your data at Houghton Horns LLC, 137 Hill St, Keller, Texas 76248, USA and on our web server hosted by Shopify, 33 New Montgomery St #750, San Francisco, CA 94105, USA.

International orders and data transfers – We are located in the United States, and your data is stored and processed in the United States. If you visit our website or place an order from outside the United States, your personal data will be transferred to the United States, which may not provide the same level of data protection as the laws of your home country. Where required, these transfers are protected by safeguards put in place by our service providers, such as Shopify’s data processing addendum and standard contractual clauses.

We do not retain your payment information; it passes directly to our partner companies who process your payment. Our partner companies will keep your payment information as long as needed to process your payment. If you rent an item from us, our partner companies will retain your payment information only as long as needed to process recurring transactions.

• Affirm, Inc.
• Amazon.com, Inc.
• First Financial Bankshares, Inc.
• Musicians Federal Credit Union
• PayPal, Inc.
• Reverb.com LLC
• Shopify Inc.
• Stripe, Inc.
• Synchrony
• Total System Services, Inc.

How long do we keep your data?

We keep customer records — including your contact information, purchase history, and instrument serial numbers — for as long as they remain useful for serving you and for meeting our legal and accounting obligations. Because we sell and service fine instruments that stay in use for decades, customers regularly ask us to retrieve old receipts, warranty records, appraisals, or serial numbers many years after a purchase, and retaining these records is how we are able to help.

If you would prefer that we delete your records, you may request erasure at any time (see What are your data protection rights?). We will honor your request except where we are required to retain certain information to comply with legal obligations, such as tax and accounting rules.

Web server logs are anonymized.

Marketing

We would like to send you information about products and services of ours that we think you might like.

If you have agreed to receive marketing, you may always opt out at a later date. You have the right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to receive marketing emails, please click the “Unsubscribe” link at the bottom of any message. If you have opted in to receive text messages from us, you can opt out at any time by replying STOP to any message.

SMS / text message terms of service

By opting in to receive text messages from Houghton Horns — for example, by providing your mobile number at checkout, in our store, or through a form on our website and agreeing to receive texts — you consent to receive recurring order-related and marketing text messages from Houghton Horns LLC at the number you provided. Consent to receive marketing text messages is not a condition of any purchase.

• Message frequency varies. Message and data rates may apply depending on your mobile plan.
• Opting out – You can cancel at any time by replying STOP to any message. After you send STOP, we will send one final message confirming that you have been unsubscribed, and you will receive no further messages.
• Help – Reply HELP to any message for assistance, or contact us at sales@houghtonhorns.com or 817-993-6400.
• Carriers – Wireless carriers are not liable for delayed or undelivered messages.
• Your privacy – We will not share your mobile phone number or opt-in consent with third parties or affiliates for marketing purposes, as described in our commitment above.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request copies of your personal data, free of charge.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent – Where we rely on your consent (such as for marketing emails or text messages), you may withdraw that consent at any time.

If you make a request, we will respond within one month. If you would like to exercise any of these rights, please contact us at sales@houghtonhorns.com.

Children’s privacy

Our website and marketing are intended for adults. We do not knowingly collect personal data from children under 13, and our website is not directed to children. Purchases and rentals for student musicians should be made by a parent, guardian, or school representative. If you believe a child under 13 has provided us with personal data, please contact us at sales@houghtonhorns.com and we will delete it.

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

When you first visit our website, a cookie consent bar lets you choose whether to accept cookies. You can change your choice at any time by clearing cookies in your browser and revisiting the site.

For further information, visit allaboutcookies.org.

How do we use cookies?

We use cookies in a range of ways to improve your experience on our website, including:

• Keeping you signed in
• Understanding how you use our website
• To provide you advertising based on your browsing activities

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

• Functionality – We use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
• Advertising – We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share limited aspects of this browsing data with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website. This cookie data is pseudonymous browsing information: it does not include your name, email address, mobile phone number, or text-message consent information, and it is never provided to third parties for their own marketing or lead-generation use.

How to manage cookies

You can decline cookies using the consent bar when you first visit our website. You can also set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

Our website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

We keep our privacy policy under regular review and place any updates on this web page. This privacy policy was last updated on July 22, 2026.

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Houghton Horns LLC
Attn: Business Manager
137 Hill St.
Keller, TX 76248
USA
Email: sales@houghtonhorns.com

How to contact the appropriate authorities

Should you wish to report a complaint, or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the Federal Trade Commission at reportfraud.ftc.gov or the Office of the Attorney General of Texas, Consumer Protection Division, at texasattorneygeneral.gov.

If you are in the European Union or European Economic Area, you may lodge a complaint with the data protection authority in your country. If you are in the United Kingdom, you may contact the Information Commissioner’s Office at ico.org.uk.